Wingstop Designated as Official Chicken Partner of NBA and NBA G League

With over 2,350 restaurants and counting, Wingstop is expanding its presence by capitalizing on media exposure opportunities. The popular flavor brand will be showcased through virtual and courtside signage during nationally televised NBA broadcasts, as well as featured on the league's social and digital platforms throughout the season. These strategic partnerships will further elevate Wingstop's brand visibility and reach.

“Our fans love watching NBA while enjoying our cooked-to-order wings, hand sauced-and-tossed in our bold flavors,” said Michael Skipworth, Wingstop’s President & CEO. “This partnership is another demonstration of Wingstop being in a category-of-one, claiming our spot as the Official Chicken and Official Wing Partner of the NBA.”

As part of the partnership, Wingstop will have a significant presence at NBA All-Star, beginning with NBA All-Star 2025 in the San Francisco Bay Area.  Flavor fans can get excited for Wingstop to become the presenting partner of the Ruffles NBA All-Star Celebrity Game Green Carpet, which showcases celebrity arrivals in advance of the annual exhibition game and will be held on Friday, Feb. 14 at Oakland Arena.

“Wingstop is an industry leader that has established itself as a mainstay in the gameday routines of many of our fans,” said Julie Morris, NBA Senior Vice President of Commercial Development and Media.  “We welcome Wingstop to the NBA family and look forward to collaborating on unique and exciting ways to engage with our fans, bringing them closer to the sport they love.”

The partnership builds on Wingstop’s existing relationships with the NBA family, which include team partnerships with the Chicago Bulls, Detroit Pistons, Los Angeles Lakers, Milwaukee Bucks and New York Knicks.